Spec Sheet Works
My studio for web, data and SEO work with material handling manufacturers and distributors. Four fixed-scope packages, from a findability audit to a full rebuild, with the prices published.
Northwest Indiana · Taking work
Websites, product data and search visibility for equipment companies.
I'm Tim Statler. I build the sites that buyers use to find and compare material handling equipment, and I run them after launch.
- 20brands in the LiftTables.us directory
- 2021on the Hoists.com team
- 3live sites
Selected work
Sites I have built and run.
LiftTables.us
A directory of lift table manufacturers and the distributors who sell them. I built the site, the product data and the guides, and I host the manufacturer manuals. It has 20 brands, and it launched in September 2026.
Hoists.com
An online distributor of industrial hoists, cranes, controls and parts, carrying brands such as Coffing, CM, Harrington, Magnetek and Yale.
Core team member since the site started in 2021. I work on product strategy and data, SEO and collection content, microsites, and the link between the catalog and Acumatica, the ERP system.
About
Plain answers, fixed prices, and sites that keep working.
I have been on the Hoists.com team since 2021, helping grow its e-commerce business from the ground up. My work covers product strategy and data, SEO and content, the supporting microsites, and integrating product data with our ERP. I also use AI tools to cut down on repetitive work.
Most of my clients make equipment that is hard to describe online: specifications spread across PDFs, dealers who use different part names, and sites that were built once and never maintained. I handle the data, the search side and the upkeep, so the site stays accurate after launch.
- Direct. I say what is wrong with a site before I say what I would change.
- Transparent. Pricing is published, and the scope is written down before work starts.
- Maintained. I keep working on the sites I build, rather than handing them off and leaving.
Contact
Tell me what you sell and what is not working.
A reply usually comes the same or next business day.